Base Club is a modern community-driven space bringing together entrepreneurs, creatives, founders, and brands through curated events, experiences, and gatherings.

The Challenge

Base Club needed to:

Increase awareness among the right audience (founders, creatives, operators)
Drive registrations and attendance for events without feeling “salesy”
Grow the community while maintaining a premium, curated image
Turn social platforms into real-life connections and conversions

Our Approach

We built a performance-driven growth strategy rooted in storytelling and community, not generic advertising.

1. Paid Ads Strategy (Meta)

Full Meta Ads setup & management (Instagram + Facebook)
Audience targeting focused on:
- Entrepreneurs & founders
- Creative professionals
- Community-driven and culture-focused profiles
Campaign objectives:
- Event awareness
- Event registrations
- Community growth & visibility

2. Creative & Messaging Direction

Defined clear ad angles:
- “Where community actually happens”
- Real connections over noise
- Events with intention
Ad creatives designed to feel:
- Human
- Immersive
- Authentic to the Base Club identity
Copywriting focused on experience, belonging, and energy, not hard selling

3. Growth Marketing & Optimization

Funnel-based approach:
- Awareness → Event Discovery → Registration
Continuous testing on:
- Visual formats (video, carousels, static)
- Messaging hooks
- Audience segments
Budget optimization based on real performance & conversions

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The Impact

$12

Cost per lead reduced from $25 to around $12 through targeted testing and strategic optimizations.

$100K

Monthly advertising budget reduced from $100K → $60K while maintaining the same volume of new members.

60%

Lead-to-member conversion rate increased from 40% to nearly 60% with refined funnels and messaging.

“ASK WOLF helped us grow Base Club in a way that felt natural and aligned with who we are. The strategy brought the right people into the room — not just more people.”

What We Achieved Together

ASK WOLF partnered with Base Club to accelerate growth, visibility, and attendance through paid ads management and strategic growth marketing — while preserving the club’s exclusive, culture-first positioning.

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