Designing a VIP Black Friday retail activation rooted in beauty, care, and customer experience.
Increase in Foot Traffic
Sales Uplift
Customer Satisfaction
Increase in Foot Traffic
Sales Uplift
Customer Satisfaction
Yves Rocher France needed a Black Friday experience that could do more than drive traffic. The goal was to create an in-store moment that felt elevated, personal, and aligned with the brand’s natural beauty values — turning a high-pressure retail period into a more meaningful customer experience. ASK WOLF designed and produced a VIP retail activation with personalized guest journeys, local influencer amplification, sensory store elements, skincare consultations, zero-waste gift wrapping, and UGC-friendly moments to support both foot traffic and brand connection.
We transformed the Black Friday rush into a calmer, more premium retail experience. From exclusive invitations and guest journey planning to local influencer partnerships, store transformation, skincare consultations, eco-conscious gift wrapping, and branded photo moments, we created an activation designed to increase foot traffic, improve customer satisfaction, and make the in-store experience more memorable.
[btn:cta-2:Learn more:https://yvesrocherusa.com/:_blank]
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