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Electrician U – Full Social Growth Across All Platforms

The Challenge

Dustin Stelzer, master electrician and founder of Electrician U, built one of the most trusted educational channels in the trades space. While his YouTube presence was already strong, the next step was to expand his reach across Instagram, TikTok, Facebook, Twitter, and Reddit—and free up his time to focus on content creation. The challenge: grow a loyal, multi-platform audience without compromising authenticity or overwhelming the team.

Our Approach

ASK WOLF deployed a tailored ASK Pack to take over the full management of Electrician U’s social platforms, developing a cohesive strategy and executing high-performance content on every channel.

We managed:

  • YouTube: Support and growth from 50K to 200K+ subscribers, with full publishing, optimization, and Community tab strategy

  • Instagram: Consistent Reels, carousels, and stories → 5K to 100K+ followers organically

  • TikTok: Channel launched from scratch with trades humor, tips, and behind-the-scenes moments → several viral videos and strong early momentum

  • Reddit & Twitter: Community engagement, curated posts, and thought leadership

  • Facebook: Repurposed content, Reels, and group management

  • Creative direction: Custom thumbnails, motion graphics, and branded templates

  • Weekly analytics reviews to track growth and adjust strategy in real time

We focused on preserving Dustin’s voice, while handling the backend systems and scaling strategy.

The Impact

10K+
TikTok followers
in under 3 months with multiple viral hits
100K
Instagram followers grown
(from 5K initial base)
200K
YouTube subscribers achieved
(from 50K starting point)
150K
new followers gained
across all platforms

"Massive thanks to ASK WOLF for their outstanding work on our social growth! Their tailored strategy helped us scale our audience while keeping our authentic voice. A game-changing partnership for Electrician U!" Dustin Stelzer, Founder - Electrician U

What We Achieved Together

With ASK WOLF, Dustin Stelzer and Electrician U transformed from a leading YouTube channel into a multi-platform educational powerhouse.
We turned niche expertise into a mainstream brand presence, proving that with the right team and storytelling, even technical content can go viral—and build a powerful online community.

Electrician U – Full Social Growth Across All Platforms
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