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NOLA Gold Rugby – Social Media Content Production

The Challenge

As one of Major League Rugby’s standout teams, NOLA Gold Rugby needed a stronger digital presence to match their momentum on the field. With an engaged but under-leveraged fanbase, the team was looking to increase visibility, humanize the players, and boost engagement across Instagram and TikTok.

Our Approach

ASK WOLF partnered with NOLA Gold to create high-impact social media content, combining on-site video production, player interviews, and storytelling campaigns tailored to resonate with rugby fans and new audiences alike.

Our work included:

  • Strategic content planning aligned with the MLR season

  • Short-form interviews that brought fans closer to the team

  • TikTok & Instagram Reels showcasing behind-the-scenes energy

  • Branded motion graphics and highlight edits

  • A flexible content library the team could reuse across platforms

We focused on personality-driven storytelling, celebrating both the game and the culture around it.

The Impact

35%
rise in local New Orleans fan engagement,
strengthening team-fan connection
100+
reusable, on-brand content assets
created for the internal marketing team
50%
boost in player visibility
through engaging short-format interviews
75%
increase in TikTok video views
and 60% more fan interactions in 3 months
42%
growth in Instagram engagement
within the first 60 days

"Huge thanks to ASK WOLF for their outstanding work on our social content strategy! They helped our team gain visibility and turned our players into true personalities. An inspiring collaboration!" Marketing Manager - NOLA Gold Rugby

What We Achieved Together

Together, we helped NOLA Gold Rugby build a more dynamic online presence—turning players into personalities, matches into moments, and fans into a stronger digital community. This collaboration set the stage for sustainable social media growth aligned with the club’s ambition and energy.

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