During the most competitive shopping weekend of the year, Yves Rocher France needed to cut through the noise. The objective: attract qualified foot traffic to their boutique on the iconic Rue du Gros-Horloge in Rouen and drive meaningful engagement and sales, while remaining aligned with their brand values of natural beauty and sustainability.
ASK WOLF designed and produced a VIP in-store experience that transformed the traditional Black Friday rush into a moment of connection and calm.
Key elements included:
The result: a retail space that felt elevated, intentional, and aligned with the modern customer experience.
"Huge thanks to ASK WOLF for this outstanding Black Friday experience designed for Yves Rocher! Flawless execution, premium atmosphere and eco-conscious approach. Truly impressive work!" – Yves Rocher
Together with Yves Rocher France, we reimagined what a Black Friday activation could be: not a race for discounts, but a space for brand storytelling, personal care, and memorable customer experiences.
The event proved that when strategy meets emotion, sales follow—sustainably.
