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Sky Tour Adventures

The Challenge

Sky Tour Adventures offers one-of-a-kind private flight experiences over Austin, Texas Hill Country, and San Antonio. With a vintage Twin Commander 500B and a modern Cessna 172, their brand embodied exclusivity, but lacked digital visibility. The challenge?

  • Increase bookings and brand awareness
  • Create content that conveys the thrill of flying
  • Convert online engagement into real-life experiences
  • Build trust in a high-ticket, experiential category

Our Approach

1. Brand Positioning Through Social

We crafted a story-driven narrative that emphasized the luxury of flying, the uniqueness of controlling your own plane (yes, really), and the emotional appeal of gifting or celebrating life milestones in the sky.

“Don’t just take a tour—fly it yourself.”

Our team developed a social media calendar aligned with their peak travel seasons and created platform-specific content optimized for Instagram and Facebook.

2. Full-Funnel Paid Ads Strategy

We launched a Meta Ads campaign with full-funnel objectives:

  • TOFU: Awareness & engagement through breathtaking reels and carousel ads
  • MOFU: Retargeting with testimonial-driven creatives
  • BOFU: Direct booking ads with limited-offer CTAs

We leveraged geotargeting around Austin + travel-intent audiences in Texas and surrounding states.

3. Content Creation & Optimization

We helped with visuals and edited existing assets into:

  • ASMR-style cockpit reels
  • “POV You’re Flying Over Austin” video clips
  • ‍Educational posts about FAA certifications and aircraft specs
    We also optimized their Instagram bio, story highlights, and link-in-bio to convert profile visits into bookings.

The Impact

+75%
Increase in bookings month-over-month during the campaign
3.2x
ROAS on Facebook and Instagram Ads
+220%
Increase in Instagram reach in the first 30 days

“ASK WOLF took our marketing to new heights—literally. Their campaign captured the magic of what we offer and brought in real bookings, not just likes. We’re finally speaking to the right audience.”— Sky Tour Adventures Team

What We Achieved Together

Sky Tour Adventures had all the ingredients of a high-end adventure brand—unique product, luxury positioning, and a compelling story. We simply gave them the digital runway to take off. Through intentional content and smart ad strategy, we turned scrolls into sky-high memories.

Sky Tour Adventures
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