Building a global digital storytelling campaign for an Olympic culinary media moment.
Views Across Social Media
Press & PR Impact
Featured on NBC & Peacock
Views Across Social Media
Press & PR Impact
Featured on NBC & Peacock
For Paris 2024, ASK WOLF supported a once-in-a-lifetime media opportunity connected to NBC, Peacock, and the special Olympic edition of Breaking Baguettes. The challenge was to help Chef Kevin D’Andrea stand out during one of the most saturated global media moments while keeping the campaign aligned with a major international broadcast ecosystem. ASK WOLF shaped the digital storytelling, personal brand positioning, website experience, content direction, and campaign amplification to turn the series into a stronger global brand moment.
We positioned Chef Kevin D’Andrea as the culinary face of the campaign, built digital assets to support the Breaking Baguettes story, strengthened his website and SEO foundation, and amplified the content across social media, press, and digital channels. The goal was to transform Olympic visibility into long-term recognition, audience engagement, and brand authority.
[btn:cta-2:Learn more:https://www.nbcolympics.com/videos/breaking-baguettes-french-chef-cooks-team-usa-stars/:_blank]
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